The Person
Behind the Work.
Bryan Lavin has spent more than two decades at the intersection of destination marketing, strategic facilitation, and hospitality education — working with organizations from the inside out to understand what it really takes to make a destination thrive.
His career spans national sales leadership at Choose Chicago and the Providence Warwick CVB — where he delivered 78% room night growth over five years — to academic leadership as a University Professor of hospitality and tourism management, where he shaped the next generation of destination development professionals and led brand strategy for a college of hospitality management.
At MPI, Bryan led professional development strategy for 12 regional chapters, designing education programs, facilitated leadership summits, and built the operational frameworks that helped thousands of meeting professionals grow. He knows what it feels like to sit in the room when a destination is figuring itself out — and how to help it move forward.
ThinkTrip is the convergence of all of it: industry experience, academic rigor, and a genuine belief that the best destinations are built through collaboration, not just campaigns.